Factors Influencing the Selection of Halal Products Using Fuzzy Analytic Hierarchy Process (AHP)

Researchers and academics are interested in this study because it aims to understand the factors sub-factors that affect selection of Halal products. The researcher was unaware any prior research or studies conducted ascertain how much consumers consider influencing their decision purchase products rate those variables. This paper identify rank top consumers' decisions select Perlis. Through use questionnaires, information three experts from Jabatan Agama Islam Perlis gathered. data initially analysed using Fuzzy analytical hierarchy process. results, which were analyzed based on value after normalization, indicated product awareness is best factor ranked first, while its sub-factor, first religious responsibility towards product, directly influences choice among community. In light importance products, expects will help public consumer, manufacturer, seller, other researchers, shop owners by raising about essential promote community development globally order achieve Sustainable Development Goals (SDGs), as well educate Malaysians Muslims search choose a matter obligation.